This delicious little irony comes to us from a commercial for Ragu Spaghetti Sauce. Wait, it might have been Prego - Or Pragu, or Rego, or Ragapreguru - Spaghetti Sauce brands have criminally similar names. Just toss in some combination of R, G, and vowels (with an occasional P) and you're golden.
Anyway, this commercial opens up with a statement, delivered very dramatically from an unseen narrator, something akin to a Voice-of-God dictum:
"Why would you want Spaghetti Sauce from a jar?"
Fading into view as this rhetorical proclamation sounds is a plate of spaghetti, clearly prepared to be as unappealing as humanly possible. Plopped on top is a jar, unbranded, of spaghetti sauce - not actually applied to the dish. The overall effect is clearly unsettling - my nephew (who was one at the time) was in the room and I covered his eyes for fear he would never eat again.
Fortunately, when all culinary hope seems lost, the VOG presents glorious semolina salvation in the form of Praregoragepo Spaghetti Sauce, beautifully lathered across a plate of the finest pasta, like some kind of mural celebrating culinary unity. Clearly, the plate looks like the most delicious thing you have ever seen and good heavens if you don't eat that why bother ever eating again?
Up to this point, the advertisers have done their job.
Then, the ending.
The name of the sauce brand, in fancy lettering.
A hand, potentially the HOG, comes into view.
And places.
A jar.
Of the Spaghetti Sauce.
A jar.
A jar.
The entire point of the commercial is that spaghetti sauce that comes from a jar is vile and unsatisfying.
Not only is it shown in a jar, but the jar is the exact. same. shape. as the one used in the negative example!
I am not a professional advertiser. However, I (in my vanity) do fully believe that were I to write a commercial for Spaghetti Sauce, I would not shoot my commercial in the proverbial foot.